Blog
How Much Is a Rolex? A Complete Price Breakdown by Model
- Avi Dayan
Like many before you, the desire to own a Rolex may have found its way into your head and heart, taking hold until you knew you had to follow it. And no doubt, the first thing you wondered was “how much is a Rolex?” It’s one of the first questions many people ask when they begin exploring the world of luxury watches. And the short answer, and really the best answer, is that it depends. Rolex prices can vary dramatically based on the model, materials, as well as, whether you’re buying a new one or a pre-owned one. Some models start around a few thousand dollars, while others can command six figures or more on the secondary market.
In this guide, we’ll break down typical Rolex price ranges by model so you can better understand what to expect when shopping for your next watch. Whether you’re a first-time buyer or a seasoned collector, knowing the market landscape will help you find the right Rolex for your style and budget.
Factors That Influence Rolex Prices
So “how much is a Rolex?” you ask… In order to answer that, we first need to discuss what drives the price of each watch. Several factors contribute to why prices can vary so widely from model to model, and even among watches of the same reference. Let’s break it down:
Model and Complication
Some Rolex models are simpler, time-only watches, while others feature advanced complications such as chronographs or dual time zones. Generally, the more complex the watch, the higher its price.
Year of Production and Collectability
Vintage Rolex watches, discontinued models, and rare references can command a premium due to their collectability. Even slight design variations or unique production years can increase value.
Condition (New, Pre-Owned, Vintage)
The condition of the watch plays a major role in pricing. Unworn or well-maintained pre-owned watches will fetch more than heavily worn pieces (unless like we mentioned above, it’s a rare collectors or highly coveted design). Original parts and service history also impact value.
Materials
Rolex watches are made in a variety of materials, from stainless steel to two-tone combinations, solid gold, and platinum. Precious metal models naturally carry a higher price tag than their stainless steel counterparts.
Market Demand and Availability
Like we said, some Rolex models are in especially high demand and can sell for well above their original retail prices on the secondary market. Market trends, limited availability, and popularity among collectors all factor into what you’ll pay.
How Much Is a Rolex? Price Breakdown by Model
Alright, now that you know what drives Rolex pricing, let’s really get down to answering the key question: how much is a Rolex? Below is a breakdown of typical price ranges for some of the most popular models, focusing on the pre-owned market. Keep in mind that exact prices depend on condition, age, and demand, so it’s always best to check with a trusted dealer like A&E Watches for current availability.
Rolex Datejust
One of the most versatile and recognizable Rolex models, the Datejust comes in many sizes and material combinations.
Typical price range: $5,000 to $12,000
Rolex Submariner
Known for its classic dive watch design, the Submariner is a collector favorite. Variants with and without a date function and different materials can affect price.
Typical price range: $9,000 to $18,000+
Rolex GMT-Master II
Famous for its dual time zone functionality and colorful bezels (such as the “Pepsi” or “Batman”), this model is in high demand.
Typical price range: $12,000 to $20,000+
Rolex Daytona
The Daytona chronograph is one of the most coveted Rolex models, especially in stainless steel. Rarer versions in gold or platinum can reach very high prices.
Typical price range: $20,000 to $50,000+
Rolex Day-Date (President)
Crafted only in precious metals, the Day-Date is an elegant and prestigious choice, with its iconic President bracelet adding to its appeal.
Typical price range: $18,000 to $40,000+
Rolex Explorer / Explorer II
These rugged tool watches offer excellent value for those seeking a sporty, understated Rolex.
Explorer typical price range: $7,000 to $10,000
Explorer II typical price range: $8,000 to $12,000
Other Notable Rolex Models
- Milgauss: $9,000 to $12,000
- Yacht-Master: $10,000 to $18,000
- Air-King: $7,000 to $10,000
- Sea-Dweller / Deepsea: $12,000 to $20,000+
Why Pre-Owned Rolex Watches Offer Great Value
As you can see, Rolex prices vary widely. Which is why so many buyers quickly see the advantages of exploring the pre-owned market. A pre-owned Rolex can offer exceptional value, allowing you to access models that may be difficult to find new or that are no longer in production.
One of the biggest benefits is selection. Many highly sought-after Rolex models, such as vintage references or popular sports models, have long waitlists at official retailers. Buying pre-owned gives you the opportunity to find these watches without the long delays. You can also explore discontinued versions with unique design features that aren’t available in current collections.
At A&E Watches, every pre-owned Rolex we sell is A&E Certified Pre-Owned and thoroughly inspected by our expert team. We use genuine parts whenever possible and provide full transparency about the condition and history of each piece. This level of care gives buyers confidence and peace of mind when making such an important purchase.
Whether you’re starting your collection or adding a new piece, the pre-owned market offers access to a wide range of models at competitive prices. Often with more character and history than a brand-new watch.
Why Work With an Expert When Buying a Rolex
So, if you find yourself asking “how much is a Rolex?” and ready to make a purchase, then you should know that where you buy your watch is just as important as which model you choose. Working with an established dealer offers significant advantages over buying from anonymous online marketplaces or unverified sellers.
First and foremost, expertise matters. At A&E Watches, we have more than 30 years of experience in the luxury watch industry and a deep understanding of Rolex models, value trends, and authenticity. Every watch we sell is A&E Certified Pre-Owned, thoroughly inspected for quality and accuracy, and serviced with genuine parts whenever possible. We clearly disclose any exceptions, such as gaskets or crystals, so you know exactly what you are buying.
In addition, buying from a local dealer offers a personalized experience you won’t find online. At our San Francisco showroom, you can try on different models, ask questions, and receive expert guidance on selecting the right Rolex for your lifestyle and budget. We also provide transparent pricing with no surprises, helping you make a confident and informed purchase.
Choosing the right dealer helps ensure that your Rolex is not only a beautiful timepiece, but also a wise long-term investment. If you’re ready to explore your options or want expert guidance on the best models for your budget, visit A&E Watches or contact us today. Our experienced team is here to help you find the perfect Rolex and make your purchase with complete confidence.
Avi Dayan
Company Founder
Avi Dayan is the founder of A&E Watches and a Rolex expert of over 30 years. He is also a LLB, attorney, soccer player and James Bond enthusiast. You are not likely to find Avi behind a desk but might find him meticulously restoring a Rolex, making deals or assisting customers.