Custom Rolex

One of the most alluring reasons to purchase a pre-owned Rolex is the potential for customization. While new Rolexes offer a variety stylistic choices that can only go so far. Sometimes Rolex owners want to push the concept of “luxury timepiece” to its limits, with diamond-studded bezels, diamond-studded dials, or even diamond-studded bracelets. Uniquely engraved or designed dials are a popular form of customization, with some presenting messages or patterns. Other customizations take a minimalist approach, such as a flat dial and bezel, or matte black finish.


The possibilities for customization are endless. However, customization also carries some risk: because Rolex does not offer official Rolex parts for customization, all customizations are performed with non-Rolex parts, which can potentially result in lesser-quality work. Diamond-studded bezels look great, unless the diamonds fall out. When it comes to having customization work performed, or purchasing a customized Rolex, buyers must be careful. Moreover, customization is only desirable in so far as the work is superficial; while it is perfectly fine to have high-quality non-Rolex parts on the outside of a Rolex, if non-Rolex parts are used to replace mechanical components inside the watch’s movement, the watch is no longer a true Rolex and runs a high risk of permanently breaking. It also loses all value beyond that of its materials.


At A&E Watches, we pride ourselves in offering a unique selection of pre-owned customized Rolexes. Through the expert watch technicians in our in-house service center, we can guarantee that every customized Rolex in our showroom is in top condition, only using reliable parts of the highest quality, and never including internal modifications that could damage the movement of the watch. By offering customized Rolexes, we present customers with more selection than they could find through shopping for new Rolexes alone. While Rolex may not recognize customized watches as “true” Rolexes, A&E Watches (and plenty of Rolex collectors world-wide) do, and each customized Rolex comes with our five-year service warranty, guaranteeing quality and authenticity.

When a Rolex is properly maintained; it can last a lifetime and grow in value significantly. A customized Rolex, sporting diamond embellishments, for example, has added value for its unique, luxurious additions, and its rarity. If you find the standard Rolex options are limited and do not fit your style; our selection of pre-owned, customized Rolexes offers another world of variety, style, and expression, which can mean the difference between finding a Rolex, and finding your Rolex.

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Memorial Day Sale | $250 Discount on All Rolex Watches + 7 Year Warranty | Code: MEM250

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