Sell Your Rolex in San Francisco

You’ve invested in something valuable. We’ll treat it that way.
Since 1990, A&E Watches has been San Francisco’s most trusted buyer of pre-owned Rolex watches. Whether you’re upgrading, downsizing, or simply ready to sell, our process is transparent, fair, and fast — with payment in as little as 3 business days.

Why Sell to A&E Watches

Fair Market Offers — Our valuations are based on real-time market conditions, the model, and the condition of your watch. No lowball tactics, no pressure.

35+ Years of Rolex Expertise — We know exactly what your watch is worth because we've been buying and selling Rolex since before it was a household name.

Fully Insured Shipping Label — Once you accept our offer, we provide a fully insured shipping label at no cost to you.

Fast Payment — We pay by cash, check, or ACH within 3 business days of receiving your watch.

IWJG Member — A&E Watches is a proud member of the International Watch and Jewelry Guild, holding ourselves to the highest industry standards.

Submit Your Watch

Get an estimated value for your timepiece

Submit Your Watch

What Affects Your Rolex's Value

Not sure what your watch is worth? These are the main factors we evaluate:

● Model & Reference — Submariner, Daytona, GMT-Master II, and Day-Date typically command the strongest prices
● Condition — Original dials, unpolished cases, and intact bracelet stretching all affect value
● Box & Papers — Complete sets (box + papers) can increase value by 10–30%
● Year & Generation — Certain production years and transitions (Tritium vs. Super-LumiNova, for example) carry collector premiums
● Customization — Aftermarket diamonds or modified dials are evaluated individually and may affect offer value

Wondering what your specific model is worth? Contact us directly → and we'll give you a straightforward answer.

Questions?

Frequently Asked Questions

Do I need to ship my watch to get an offer?

No. Submit photos and details using the form above and we'll give you an initial offer remotely. Shipping is only required once you've accepted.

What if my watch has aftermarket parts or custom diamonds?

We evaluate these individually. Custom pieces are still welcome — we'll give you an honest assessment.

What if my watch is vintage (pre-1975)?

We love vintage Rolex. Contact us directly and we'll handle your piece with the care and expertise it deserves.

Can I trade in instead of selling outright?

Absolutely. Many clients trade into their next Rolex. See our Trade-In Program →

A&E Watches is an independent company not affiliated with Rolex USA Inc.