Rolex continues to dominate the luxury watch market in 2024, captivating collectors and enthusiasts alike with its impeccable craftsmanship and designs. This year, a variety of models have risen to prominence, each distinguished by their unique features, robust performance, and aesthetic appeal. From classic staples to innovative newcomers, these watches are making waves in the horological community.
Here are the top 10 most popular Rolex watches being sported in 2024.
1. Rolex Submariner Date
The Rolex Submariner Date is a beloved choice for those who appreciate both form and function. Renowned for its exceptional water resistance up to 300 meters, it is the ultimate diver’s watch. Its robust design and sleek aesthetic appeal to adventurers and professionals alike. The Rolex Submariner happens to be one of soccer star Leonel Messi’s favorites, and you’ll find one on his wrist and at the top of his luxury watch collection. This year, the Submariner Date has seen a resurgence in popularity, especially in coastal regions of the US, with over 10,000 pieces sold this year.
2. Rolex Daytona
Celebrated for its association with motorsports, the Rolex Daytona remains a symbol of speed and precision. Its high-precision chronograph and sporty design have made it a favorite among car enthusiasts and celebrities. Cities like New York and Los Angeles have seen a notable increase in Daytona sightings, contributing to its status as a must-have piece. Approximately 8,500 Daytona watches have been sold in the US this year.
3. Rolex GMT-Master II
The Rolex GMT-Master II is the ultimate travel companion, thanks to its dual time zone feature. Its iconic “Pepsi” and “Batman” bezel versions are especially popular among frequent flyers and international travelers. This model has become particularly sought after on the West Coast, where travel culture thrives, with this year’s sales figures reaching 9,200 units in the US. Its blend of functionality and iconic design makes it a standout choice.
4. Rolex Oyster Perpetual
The Rolex Oyster Perpetual is admired for its straightforward elegance and versatility. This model has captured the hearts of a younger, fashion-forward demographic, thanks to its vibrant dial color options. Metropolitan areas like Miami and San Francisco have seen a significant uptick in sales, with approximately 7,800 watches sold across the country. Its timeless design ensures it remains a favorite for both formal and casual occasions.
5. Rolex Datejust
A classic in the Rolex lineup, the Datejust is celebrated for its sophisticated design and reliable performance. Available in various sizes and materials, it appeals to a broad audience, from young professionals to seasoned collectors. This year, it has maintained its popularity, particularly in the Midwest and the South, with over 12,000 of this classic model sold. The Datejust’s blend of tradition and modernity keeps it at the forefront of luxury watches. Notably, celebrities like Jennifer Aniston have been spotted wearing the Datejust, adding to its timeless appeal.
6. Rolex Sea-Dweller
Designed for the depths, the Rolex Sea-Dweller offers exceptional water resistance and rugged durability. It’s a favorite among professional divers and underwater explorers. Coastal states like Florida and California have seen a high demand for this model, contributing to 6,500 units sold in the US. Its robust construction and professional-grade features make it an essential tool for marine adventures. Golf legacy Tiger Woods is usually spotted in his Sea-Dweller, alongside his yellow gold and steel GMT-Master II.
7. Rolex Yacht-Master
The Rolex Yacht-Master perfectly combines luxury with nautical style, making it a popular choice among sailing enthusiasts. Its distinctive look and practical features have resonated with yachting communities, with around 5,700 of these bad boys sold nationwide. States with prominent boating cultures, such as Florida and New York, have seen particularly high interest in this model.
8. Rolex Milgauss
Engineers and scientists have a special place for the Rolex Milgauss, known for its resistance to magnetic fields. This model is particularly popular in tech hubs like Silicon Valley, where its unique properties are highly valued. Sales have reached 4,200 in the US, with a strong following among professionals in scientific and technological fields. Its distinctive lightning bolt second hand and green sapphire crystal set it apart from other models.
9. Rolex Sky-Dweller
Featuring an annual calendar and dual time zone, the Rolex Sky-Dweller is favored by frequent flyers and business travelers. This model has seen strong demand in financial centers like New York and Chicago, contributing to 5,300 units sold in the US. Its sophisticated design and practical complications make it a top choice for those who traverse time zones regularly.
10. Rolex Explorer
The Rolex Explorer 1 (and Explorer 2) is designed for adventure, with a robust build and easy-to-read dial. Its popularity remains high among outdoor enthusiasts, leading to 6,000 of these models sold across the US, especially in mountainous regions. This model’s association with exploration and its rugged durability make it a trusted companion for those who venture into the wild.
You can find any of these models at A&E Watches in San Francisco or through our online store. Visit us online or at our store location to get your Rolex today.
